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Air Wars: The Global Combat Between Airbus and Boeing examines the bare knuckle brawl between the two largest commercial aircraft companies in the world: Airbus and Boeing. Scott Hamilton, author and aviation journalist/analyst for over 40 years, pulls back the curtain on people, stories, product strategy, sales campaigns and behind-the-scenes wrangling that daylight 35 years of intense rivalry as each jockeyed to out-maneuver the other. Key personalities from Airbus, Boeing and the industry are interviewed, including John Leahy, Tom Enders, Kiran Rao, Christian Scherer, Ray Conner, Jim Albaugh, Scott Carson and Toby Bright. Find out how Airbus launched the A320neo and why the A380 failed. Learn why Boeing elected to re-engine the 737 rather than launch a new airplane program.Hamilton has drawn upon his extensive records and relationships over those years, adding insights from recent interviews of the principal players to tell this detailed and riveting tale of one of the biggest business competitions ever told.
Scott has written a lively and candid successor to "The Sporty Game". Scott's breadth of access to industry luminaries, who spoke so candidly really made this book. Even in retirement, Connor, Leahy, and others are like war horses who continue to throw grenades while at the same time offer candid mea culpas on the part of their company's arrogance, product short comings, and billion dollar miscalculations.The inside story of the Boeing vs Airbus games of chess, continually manipulating into making moves with program like the A380, MAX, 787, A350, 777-X and A330neo reads like The Queen's Gambit but also Lord of the Flies. The stakes couldn't be higher.This book is really broader than just A vs B. Scott delves into China, Embraer, Bombardier, and much of commercial aviation's history over the last quarter century - including a refresher on how the tragic mismanagement of McDonnell-Douglas and its 1997 merger with Boeing has ramifications today.Air Wars is anything but a dry text. It's a bona-fide page turner.
